RANK BETTER ON GOOGLE
If your want your website to get more visitors, customers ans sales you must appear on Google. But with thousands of websites competing for attention, how do you stand out?The answer is SEO(Search Engine Optimization).
In this blog, you will learn the simple SEO basics and the most effective ways to improve your Google ranking in 2025 even if you are a beginner.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving your website so that it appears higher in Google search results.
When someone searches for:
• “Best digital marketer near me”
• “Mobile repair shop in Kochi”
• “How to grow Instagram page”
Google shows the website that seem most relevent and trustworthy.
SEO helps you become one of those top results.
Why is SEO important in 2025?
SEO is more important that ever because:
• People rely heavily on Google for everything
• Businesses with better ranking get more customers
• Paid Ads are becoming more expensive
• SEO builds long term, free traffic
• Google is smarter and favors quality content
If your website rank well, your business grows automatically
- Start with keyword Research
Keywords are the words people search on Google.
Example:
• “Digital Marketing tips”
• “Best bakery in Kochi”
• “Affordable Website Designer”
Find Keywords by using tools like:
• Google Keyword Planner
• Ubersuggest
• Semrush
• Ahrefs
• Google auto suggestions
Choose keywords with:
→ Medium/Low competition
→High search volume
→Relevant to your business - Create high quality content
Google rewards website that provides value.
Your content should be:
• Helpful
• Clear
• Answering user questions
• Free from unnecessary text
Types of content that rank well:
• Blogs
• Guides
• Articles
• FAQs
• Case studies
• Product/services pages
QUALITY→QUANTITY - Optimize ON page SEO
On page SEO means adjusting content on your website to help Google understand it better.
Important on page elements:
• Ttile tag
• Mets description
• Headings (H1, H2, H3)
• Internal linking
• Using keywords naturally
Example:
If your keyword is “digital marketing tips for beginner”. include it in
• Title
• URL
• Heading
• First paragraph
• Image Alt text
Avoid key word stuffing. - Improve your website speed
Google priorities fast website
slow websites=lower ranking+fewer customers
Improve speed by:
• Compressing images
• Using webP image format
• Reducing unnecessary plugins
• Using a fast hosting provider
•Enabling browser caching
• Using a light weight theme
Test your speed using—Google PageSpeed Insights - Make your Website Mobile Friendly
In 2025, more than 75% of people browse using their phone.
If your website is: Hard to read, Slow, Poorly designed on Mobile google will rank it low.
Ensure your website is:
→Responsive
→Easy to read
→Loads fast on mobile - Build Quality Backlinks
Backlinks=Other websites linking to your websites
Google sees this as a sign of trust.
How to get backlinks:
• Guest posting
• Listing your business on Google My Business
• sharing on social media
• Writing helpful blogs
• Local directory submissions
• Collaborating with other bloggers
MORE QUALITY BACKLINKS→HIGHER RANKING - Use Local SEO (very important for Indian websites)
If your business targets a local area, optimize for local searches.
Steps:
• Create a Google my business profile
• Add correct address, phone number & hours
• Use local keywors
• Collect customer reviews
• Add location tags in social media posts
Local SEO helps small businesses grow fast - Keep updating your website
Google likes website that stay active.
Update regularly by:
• Adding new blogs
• Refreshing old blogs
• Updating service page
• Fixing broken links
• Improving content and images
FRESH CONTENT=BETTER RANKING
SEO may sound complex, but it becomes simple when you focus on the basis
Keywords, Helpful contents, Fast website, Mobile friendly design, Quality backlinks, Local SEO, Regular updates
If you apply these strategies consistently your google ranking will improve naturally helping you attract more customers and glow your business.